Websites devoted to particular genres or to African-American literature in general advertise such books. Random House, for instance, offers Strivers Row, an imprint of narratives by African Americans that explore the emotional, affective, and social challenges of class mobility or precariousness. Stores that already featured "African American Studies" sections now also have shelves devoted to "Black Romance" and "African American Detective Fiction." This burgeoning interest in African-American genres is also evident in the appearance of imprints that court black writers and target black readers and others interested in black themes.
Many general-interest bookstores have changed in the last few years in response to the growing market for distinct African-American literary genres.
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